MGM Resorts is suing a casino that is online trademark infringement and cybersquatting.
MGM Resorts gets litigious over a rogue online gambling company using its name, but history shows big casino brands have tough time collecting damages in such cases.
A lawsuit filed in United States District Court for the District of Nevada on Thursday accuses the unnamed operator of LiveMGM.com of incorporating the organization’s trademarks, including its famous lion logo, for the intended purpose of ‘impersonating MGM and trading off of the significant popularity goodwill and customer recognition’ of the MGM name.
LiveMGM.com, a china website, is accused of pretending to be the real MGM in an attempt to ‘lure gamblers to gamble at its illicit web site,’ in accordance with the filing.
The casino giant is searching for injunctive relief against the operator, along with transfer of the domain title, plus compensatory and punitive damages, and attorneys’ fees and expenses.
The filing notes that LiveMGM.com’s website also contains a false copyright notice at the bottom of the house web page, saying ‘Copyright MGM Resorts International.’
Damages Difficult to Retrieve
Casino giants like MGM are periodically required to protect their intellectual property rights aggressively against unscrupulous gambling websites. In 2015, Sheldon Adelson’s Las Vegas Sands Corp won a similar lawsuit against 35 Chinese online gambling website Continue Reading