PME speaks to Iskra Reic, the ongoing company’s head of Europe and Canada
Astra Zeneca’s hot latin brides mind of European countries and Canada Iskra Reic
Iskra Reic had been appointed vice that is executive of European countries for AstraZeneca in April 2017 plus in a reshuffle at the start of 2019, Canada ended up being included with that portfolio.
Nonetheless, it absolutely was an additional huge and snowy nation where she actually cut her administration teeth – Russia.
Trained as a doctor of dental surgery during the healthcare University of Zagreb inside her indigenous Croatia, Reic joined up with AstraZeneca in 2001 and quickly ascended through the organization, heading up Specialty Care in Central and Eastern Europe, center East and Africa before landing the basic supervisor part in Russia in 2014.
Under her leadership, AstraZeneca achieved a respected share in its three primary treatment areas and became a premier three prescription medication pharma business in Russia.
Reic’s obligations had been expanded in 2016 to pay for both Russia in addition to Eurasia region, where she led a 1,500-strong group in an ‘emerging market’ region. Such areas can offer growth that is rapid but could additionally turn out to be often volatile and unpredictable.
Reic stated her amount of time in Russia in specific has taught her the power of tenacity, freedom and a can-do spirit – maybe perhaps not just like a frontrunner, but also for the entire team working in market that will alter overnight. Continue Reading